What is a power word?

A power word is a word that is used to evoke a strong and emotional response from the reader or listener. These words are often used in marketing and advertising to grab the attention of potential customers and to persuade them to take action. Power words can also be used in persuasive writing, speeches, and presentations to help communicate a message with impact and conviction. Some common examples of power words include "amazing," "powerful," "proven," "revolutionary," and "guaranteed." It is important to use power words carefully and strategically to ensure they have the desired effect on the audience.